Ross Rondeau

Why I Built This: Build It, Don't Just Label It

Most strategy checkers tell you what the thing you already wrote is. That is rarely the useful question. A statement usually holds several pieces at once, a vision in the first sentence, a target in the second, a measure tucked into a clause, and what it is missing matters more than what it is. This page splits your statement into those pieces, shows you the rungs a complete strategy needs, and suggests a statement for every gap, written with your own words wherever it can.

How It Works

Paste a statement. The page proposes its parts and underlines them. If a part is wrong, change its kind, merge it with the next one, split it at a word, or drop it. The page then lays out the rungs from vision down to indicator, marks which ones your statement fills, and asks up to three questions only you can answer: whether your objective names the level it is judged against, whether it names the business result reaching it produces, and whether anything besides your effort moves the number you measure. Each finding comes with a suggested statement you can copy and finish. Below the two panels, a full-width diagram draws every rung from vision down to indicator, marks the rungs your statement is missing, and, when a part could sit under more than one box on the rung above it, lets you say which box it belongs under.

Where the Rules Come From

The rungs follow Bain's definitions of mission and vision, the key result and measure definitions from my newsletter articles, and the distinction between measures of effectiveness and measures of performance described by AcqNotes. Nothing on this page calls an AI model. The splitting and reading run in your browser on published patterns, which is why it asks rather than guesses whenever a judgment depends on what only you know.